Privacy Policy

How we handle your information — in plain language, not legalese.

Effective Date: March 15, 2026

What This Page Tells You

This privacy policy explains what information we collect when you use heartwoodtech.com, why we collect it, who else has access to it, and what rights you have over it. We wrote this in plain language on purpose. You should not need a law degree to understand how your information is handled.

If anything here is unclear, reach out: corley@heartwoodtech.ai

Who We Are

Heartwood Technologies is a consulting and technology organization founded by Corley Moore and based in Spartanburg, South Carolina. We build AI-powered tools and provide consulting services that empower Black communities to address pressing challenges in health, economic empowerment, environmental justice, education, and policy advocacy.

Our mailing address is:
Heartwood Technologies
Spartanburg, SC 29302

What Information We Collect

We collect very little, and only what we need.

Contact Form

When you reach out through our contact form, we collect:

  • Your name
  • Your email address
  • Your organization (optional — you can skip this)
  • The type of inquiry you are making
  • Your message

We use this to respond to you and to send a confirmation that we received your message.

Ayana Waitlist

When you sign up for the Ayana.AI waitlist, we collect your email address. We use this to let you know when Ayana launches and to send a welcome email.

IP Addresses

Our website uses your IP address for rate limiting, which prevents abuse of our forms. Your IP address is NOT stored in our database. It is used in the moment and then discarded.

Cookies and Tracking

We do not currently use cookies, tracking pixels, or analytics tools on heartwoodtech.com. If that ever changes, we will update this policy and let you know.

How We Use Your Information

Here is exactly what we do with the information you share:

  • Contact form submissions: We read your message, we respond to it, and we send you a confirmation email. That is it.
  • Waitlist signups: We notify you when Ayana launches and send a welcome email. That is it.

Here is what we do NOT do:

  • We do not sell your information. Not now, not ever.
  • We do not share your information with advertisers.
  • We do not use your information to build profiles about you.
  • We do not share your information with data brokers.

A Note About the Ayana Waitlist

Ayana.AI is a maternal health companion. We understand that expressing interest in a maternal health product can be sensitive. Signing up for the waitlist might tell someone something about your health, your family planning, or the health of someone you care about.

We take that seriously. Your waitlist status is never shared with employers, insurance companies, or any third party. We treat your interest in Ayana as health-adjacent sensitive information and protect it accordingly.

Third-Party Services

To run this website, we use a small number of trusted services. Each of them may process some of your data as part of doing their job:

We do not share your information with anyone beyond these three services, and only for the specific purposes described above.

How Long We Keep Your Information

We do not hold onto your data longer than we need to.

  • Contact form submissions are kept for up to 2 years, then deleted.
  • Waitlist emails are kept until Ayana launches plus 90 days. At that point, your email is either converted to a product account (with your permission) or deleted.

If you want your data removed sooner, just ask. We will take care of it.

Your Rights

You have the right to:

  • Know what data we hold about you. Email us and we will tell you everything we have.
  • Request deletion of your data. We will remove it and confirm when it is done.
  • Opt out of communications. Every email we send includes an unsubscribe option. You can also email us directly.
  • Change your mind. If you signed up for the waitlist and no longer want to be on it, let us know and we will remove you.

To exercise any of these rights, email corley@heartwoodtech.ai. We aim to respond within 10 business days.

How We Protect Your Information

Security is not an afterthought for us. Here is what we have in place:

  • Encryption in transit: All data sent between your browser and our website is encrypted using TLS/HTTPS.
  • Encryption at rest: Data stored in our database is encrypted using AES-256 encryption.
  • Rate limiting: All form endpoints are rate-limited to prevent automated abuse.
  • Access control: Access to stored data is restricted to the founder only.

Children's Privacy

Heartwoodtech.com is not directed at children under the age of 13. We do not knowingly collect information from children under 13. If you believe a child under 13 has submitted information through our site, please contact us at corley@heartwoodtech.ai and we will delete it immediately.

Email Communications

When we send you email, we follow the rules set out in the CAN-SPAM Act:

  • We will not use false or misleading subject lines.
  • We will identify the message as a communication from Heartwood Technologies.
  • We will include our physical mailing address in every email.
  • We will honor unsubscribe requests within 10 business days.
  • We will not sell or transfer your email address to third parties for their marketing.

State and Federal Privacy Considerations

South Carolina Identity Theft Protection Act: We use encryption, access controls, and data minimization practices to safeguard the limited data we collect. In the unlikely event of a data breach involving your personal information, we will notify you and the appropriate authorities as required by South Carolina law.

HIPAA: Heartwood Technologies is not currently a HIPAA-covered entity and does not store protected health information. However, as we develop Ayana.AI, we are building with health data privacy principles in mind. Before Ayana collects any health-related data beyond the waitlist, we will obtain appropriate legal guidance and update this policy.

California and international users: If you are located in California or the European Union, you may have additional rights under the CCPA or GDPR. We honor data access and deletion requests from all users regardless of location.

Changes to This Policy

If we make meaningful changes to this privacy policy, we will update the effective date at the top of this page. For significant changes — especially anything involving new types of data collection or new third-party services — we will notify affected users by email when possible.

We will not bury important changes in fine print.

Contact Us

If you have any questions about this privacy policy, want to know what data we hold about you, or want to request deletion of your information:

Email: corley@heartwoodtech.ai
Heartwood Technologies
Spartanburg, SC 29302

This privacy policy was drafted for initial use and should be reviewed by a licensed attorney before Heartwood Technologies begins collecting health-related data through Ayana.AI or enters into Business Associate Agreements with healthcare organizations.